Consumers Mislead

 Consumers Mislead By Water Filters 

I am writing this article, not to promote any brand or particular water filter, but to hopefully give the average consumer enough valid information so they can make an educated buying choice when shopping for a water filter.

It is estimated that 80 percent of home owners in the United States have used or are currently using a water filter.  Many, I am sure, have purchased a filter that is virtually ineffective and probably costing them an arm and leg in replacement filter costs. 
I am seeing more false advertising as of late than I have ever seen before. Just last night for instance, while watching television I noticed two different advertisements for the latest and greatest water filters.  They both claimed to produce pure water!  I have been involved in the water filtration industry for a number of years. I have yet to find a water filter that produces PURE WATER!

Neither one even mentioned being certified by NSF.  No water filter removes all of any contaminant, what a water filter actually does is reduce contaminants.

There are hundreds of water filter manufacturers in the U.S. today, producing thousands of different water filtration products.  Only a handful produce a water filter that is highly effective as far as contaminant reduction and cost efficiency.

There is no point in purchasing an ineffective water filter.  The old concept, you get what you pay for, still holds true.  Cheap water filters do very little as far as contaminant reduction and soak the consumer when it comes to replacement water filters. Instead, what they really do is sell a low cost water filter unit, usually in the $40.00 range and then charge high prices for their replacement filters...  In the long run consumers spend more money on the cheap water filter because of having to be continually replacing the ineffective internal filter so frequently...  For the money this costs you can own a high quality, high performance water filtration system...

The water filter labeling should indicate which contaminants the water filter will reduce. The labeling should also indicate the capacity rating, A high quality filter will save you money in the long run.  Filter life expectancy and capacity rating determine how many actual gallons the water filter is capable of producing.   For example, a filter that will produce 500 gallons or more as compared to one that produces only 100 gallons is far more cost efficient.

Recently, while shopping at a local discount store, I took a look at the water filters they had to offer.  They had a number of cheap water filters that would do little, if anything as far as contaminant reduction.  Most of these inferior water filters are only capable of reducing chlorine, lead, and particulate matter.  Most high quality water filters effectively reduce a vast number of contaminants to a high degree.  Some may go so far as reducing bacterial cysts depending upon the micron rating and possibly a few other contaminants.  None of the cheap filters are very effective on an over all basis.

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